The Video Platform Provides Users Control to Limit AI-Generated Media in Personal Streams

TikTok is introducing a updated setting that enables them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 billion AI videos.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale release. This development coincides with a rise in AI content, spurred by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or surreal.

Based on user feedback that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to provide users the power to see more or less of that, depending on their own choices,” commented a company executive.

Scale of AI Content

TikTok shared that there are currently over a billion videos on its app labeled as AI-generated. Overall, over 100 mn pieces of content are added to the app daily, making clips made by AI a minor part of its complete catalog.

How to Adjust Settings

Viewers will be capable of decrease or raise the level of AI-generated videos they see by accessing the topic control feature in the platform and choosing “AI-generated content”. Further subjects that currently be controlled under the filter cover news, clothing, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s policies oblige content makers to label lifelike artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.

Additionally, the platform will from now on apply an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This step is designed to stop users from seeking to circumvent the tagging system.

AI Literacy Programs

TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to produce informative material about using AI responsibly. This program will benefit educational bodies focused on educating programming and robotics.

Moderation Strategy

TikTok has defended its content review process, during controversy over proposals to lay off numerous review team members in the UK. TikTok is planning to reduce hundreds of positions in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A company official explained that people-led review would remain essential, but automated tools can shield workers by eliminating the most harmful content before it is viewed by humans. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the previous year due to reliance on its machine learning processes.

We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
William Garcia
William Garcia

A digital strategist with over a decade of experience in content marketing and SEO, passionate about helping brands grow their online presence.